When does the ranked season end?

I'm also curious, when did they say "Early 2017"? I don't remember seeing any kind of approximation to a date anywhere.

"EA is crazy to think this game will last without PvE content and monthly league/ranked resets. People will play this game for a couple months and then quit since there's nothing to do once you've ranked up. Well, there's plenty to do...in other games."

I don't think they would be that crazy. Hearthstone didn't get it's first expansion until about 2 years after it first went public (1 year after being fully open) and having longer than monthly resets for a ladder isn't that bad if the ladder is long enough and I can tell you that for most people getting through taco league in less than a month will be extremely challenging. It is true that there are many games to chose from but I can tell you from experience that what this is the common process that starting games go through. They will add sets and features gradually until there is a nice baseline for people to enjoy all the time. In the meantime, people who get bored of the game can take a break and then come back when new features or sets are added. This is how most expansion based games work. Very few actually keep all their player base constantly.