A need for branded items in Skate Pass

Skate Pass is a paid feature, not free. If you expect people to purchase in large numbers, it has to include actual premium items. Those items are no better than the items in the free loot boxes.
Stickers? Icons? Banners? No one cares about those. The entire box should have been filled with Indy, Creature and Santa Cruz items. I expected the same deck, hoodie, truck, oodie, and t shirt models, just with a ton of branded designs over them. Couldn't even do that? 
I understand EA needs to make money, so make it easier on yourselves and have the game feature a pass that players actually want to buy.