season pass not showing

So I bought the Season Pass from the Origin ingame menu & got my receipt via email.

My EA account page shows that i have bought the Season Pass and that it was digitally delivered/shipped. 

I see nothing on origin, and i see no change in game. The game is still prompting me to buy the season pass. 

Am i missing something here? Should I wait more than a couple of hours before my account receives the content? 

Thanks