Why not make a rags to riches pack?

I find this concept in general a rather intriguing one: making packs based around what some players are already doing in the game. I say some because people such as myself have no desire to do challenges, but I can see this as an excuse to get some niche items.

That begs the question of what form these packs will take and what inadequacies will they address. After all, at first it almost seems obvious to be GP territory because of how live mode centric challenges are, but we already have the basic framework for these if people can do them now. Mentioned above is clothes which could be kits (which is theoretically niche content) or an SP, but it would be unlikely to get a large BG update for some of the other requests in that respect. Plus I am not sure how reluctant they will be to only offer addendum content in a larger pack and not the framework itself.

So I don't know. The idea interests me, but I can see a lot of things getting in the way.