"EnkiSchmidt;c-18119162" wrote:
"VeeDub;c-18117890" wrote:
"crocobaura;c-18117881" wrote:
"VeeDub;c-18117842" wrote:
"simgirl1010;d-999954" wrote:
A recent (Sept 2021) Maxis job listing for a Senior Game Designer describes the game's "very unique playerbase" and proudly proclaims that 60% of The Sims 4's audience is women between the ages of 18 and 24. Of course, it mentions this for a reason, asking for applicants to have "deep insights" into creating the best experience for its unique playerbase.
https://gamerant.com/sims-4-players-majority-young-women/
Do you fit into this unique playerbase?
They keep using that word. I do not think it means what they think it means.
With everyone being able to self identify as whatever gender they prefer, I do wonder if they affect these statistics in any significant way.
It's certainly possible. Regardless, I consider these kinds of statistics not particularly helpful, at least not to actual players.
I'd argue that "self identification" is actually helpful to a company. I used to do surveys for gift cards and put in my genetic gender during signup, only to get showered with topics I had little to nothing to say about or to get kicked during the screening process already. When I started "lying" and put my "chosen" gender, suddenly the shoe fit. In the end a company wants to sell me stuff, so they benefit from my "lies" because they can now target me with ads for products I might actually buy.
Oh, I didn't mean that self-identifying was unhelpful to the player. I meant that I don't think that vague
statistics like the ones being discussed are particularly helpful in general to the players themselves. One can't really learn much from such simplistic-seeming numbers, at least not without knowing the full background of how and why they were gathered.
If we were to go by just the narrow range in the demographic in question, it could seem as if they think all young women between those ages all like and dislike the same things in a Sims game, but surely they don't really think that. We hope. I'm not in this demographic (never have been), but I wouldn't want a company to assume that I like the same things as everyone else in
my demographic, for example, because I very often don't. I'm sure marketing companies hate people like me. I get ads all the time that mostly make no sense for my actual interests, so of course I buy their products less often than others might. :lol: