It's possible lot of people figure EA's just gonna give them what "they" want and probably not what players have been asking for.
And kits don't offer much besides a few CAS and BB items, no gameplay and that seems to be what they're pushing out instead of real packs.
I know personally I have been quite disappointed in this year's and last year's content. While I do like the concept of the DHD pack, it's broken and you can't actually do certain jobs and that pack has been out for 6 months and they haven't addressed any of the issues. So that's just another pack people wasted money on that is broke.
And while I don't mind Cottage Living, it is definitely not what I was hoping for in a farm pack but I still find use for it, it's just not my dream farm pack.
I'm done speculating and hoping/wishing for certain things to come. There are so so soooooooo many things simmers have repeatably been asking for, for years and years and years and they're still waiting for it. Maybe they've just given up on TS4 in general.