Sims 4 Mid-Summer Sale Starts July 28th

Same, when I hear about sales you usually have til midnight of that day not unless stated in the ad. 

I've never seen that be the case. I've gotten discounts late at night, living in California.

I've been trying all day to get some expansions packs on sale. The sale is over though, and it is still August 11, 2025.

What gives EA??

The sales usually end around 10 am PDT.

I'm sorry you missed it. Going forward I'll be sure to post that info.

Edited to ADD: 
the sale appears to be over ... I refreshed the page and the sale prices are no longer listed. 

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Today is the 11th. I still see the sale on the EA website, but when I got to check out, I'm not seeing a discount applied. 

Wait why does the in game and EA app promo say up to 60% when nothing Sims 4 is higher than 50% LOL

edit: someone did a backpedal

So I am prolly going to hold off till the next up to 60% sale XD

Yeah, baby!! Now that's what I want to see on a Tuesday afternoon 3 hours before finishing work. Guess my husband's gonna have to take care of dinner tonight.

I was really hoping that life and death would finally be at 50%. I’m not letting myself buy it until then. I guess I have to wait a little longer. 

AWESOME !

Yes, you would enter it in the discount/promo code box. 😊