To everyone complaining about the cuteness...

I personally love how the stuff pack looks, but I do wish the game was a bit more serious.

I don't think i actually mind the cute blobs now cause at least they make scary faces at u first pic just looked way too...positive and happy

and i feel cursed objects will help

The Green, cute ones I expect are Happy Ghosts who are probably nice, and why wouldn't they be cute? While there are Red, Angry Ghosts and Blue Sad Ghosts, I'm guessing, so they won't be so cute and happy. So you will get spooky, and you will get adorable.

After seeing the trailer, and all the pretty BB objects, and knowing there will be a new lot assignment (trait?), I will buy this pack.

I like the all over cuteness of the game, and I don’t want to say negative things about it, because I do not at all want to add to the majority of posts made here and on AHQ; where criticizing a child's game one has only to take a decision not to buy, is all too common.

When I say that I want a mature game, it is also not 'rating' I am thinking of; since my country does not really have anything equivalent of the US rating of cultural products' 'appropriateness' for younger people. I cannot relate to the US christian necessity of hiding sexual themes to those in an age of being more interested in it than me and my generation, but so called adult themes is not the focus; neither do I mean darker themes of fright and aggression.

I don’t think TS4 is a mature game nor that it ever will be, which I accept. So I cannot really speak of mature themes in relation to it, without seeming to be criticising it.

But playing with doll houses does not mean that certain themes need to be avoided, or simplified or ridiculed; and I think when a mature life simulation game exists, that will be one criteria of it.

I like the cute spoopy look the ghosts have in Paranormal Stuff. I love it when Halloween stuff is made cute. I'm not a fan of scary things, but I love occult weirdness. And "kawaii culture" has been popular among teens & adults for a long time now, so I don't think EA taking this approach is targeting the wrong audience. It's also consistent with the artstyle they've developed for voidcritters, RoM familiars, SE Kodama, etc. spirits in the game. Keeping a consistent artstyle in a game is a good thing. If you don't like a cartoony artstyle, I don't know why you bought Sims 4 in the first place. That's literally all it is.

"SERVERFRA;c-17768659" wrote:
Just a question. How come Sims 4 caters to age 5 to 8?

I was thinking this when some one said of farm animals in a farming pack......”we can’t kill the animals and use them for food, that is too cruel”. It made me laugh because they do that in Minecraft, and you have young kids playing that game. Besides the fact we eat meat ( that was killed to eat, ). Well at least many of us eat meat. There is already tons of death in the sims 4, but you can’t have an animal become meat to eat? What nonsense!

"Bookworm2009189;c-17769143" wrote:
Well I know for a fact they dont want to add anything super scary to the sims4 game. Like what if a kid was watching their big brother or sister play and all off the sudden a ghost pops out of the grave and starts attacking the sim because they are upset or whatever. That would be very well, intense.

But watching their brother or sister play a 1st person shooter game with killing and blood wouldn’t?? Minecraft has skeletons shooting arrows, ghasts that blow you up. Shoot, I’m afraid to take my character to the nether world, and witches scare the heck out of me. Kids play Minecraft.... lol.

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"logion;c-17768777" wrote:

"Babykittyjade;c-17768679" wrote:

"SERVERFRA;c-17768659" wrote:
Just a question. How come Sims 4 caters to age 5 to 8?

I could be wrong but I would think it's to reach a wider audience? Because they know the loyal fanbase will buy either way. I really don't like the childish, silly cuteness this game is built on but I'm still playing because there is no alternative anyway. I do really enjoy it but I'm just saying.

Now with the added childish or cute stuff parents would have no problem buying this for their kids. Because everything is happy and non controversial. Seems like a win win from a business perspective.

Yeah I think so too, I think their marketing is trying to reach the next generation, not people who know about the sims but younger people who watch and play games like fortnite and minecraft and doesn't usually buy their packs, but their parents mostly buy it for them. Like their FIFA games.

It's an odd decision because I'm pretty sure that they have admitted that their main audience is 18-24 year olds (with a high female percentage). So they don't target their main audience.

That, or their marketing thinks that this is what they like.

Yeah I read that their audience is 18-24 year olds and 60% of their audience is female.

A former CM for the sims said that with their audience they know they are guaranteed your money, be it at point of release or down the line in a sale. So I guess that’s why they are aiming for children, they know their community might moan at things but will buy it anyway.

It’s interesting, I got a survey via email about the sims 4 from EA. Most of the questions centred around inclusion, diversity and representation and how well I thought sims 4 did in those areas. There was also a section On multiplayer, specifically online competitive multiplayer and what motivated me to play games.
There was only two questions about game play. “Did I think sims 4 needed all dlc to be enjoyable” and was the base game alone enjoyable. The majority of the survey was how well the game was doing at representing people and multi player.

Journey To Batuu is about as far from Sims 4's main audience as it's possible to get - teenage male Star Wars fans as opposed to women in their 20s and 30s. So no surprise it failed.