6/27 BTS Rene Reveal Discussion Thread

"Coconut27;c-18283664" wrote:

"alanmichael1;c-18283605" wrote:
For me the whole presentation of the BTS made very clear that the current target group of the franchise are children.

Yeah. I don’t think they realize they don’t need to target children to sell the game at max profit. I was 8 years old playing the sims 1 lol. This game has a HUGE age demographic range, so targeting to kids is actually more likely to limit their sales profit because older simmers who are maybe 21+ will not feel as catered to anymore. Their marketing strat is acting as if 18+ people don’t game as a hobby lol.

Actually, it's easier to gain a younger generation to mold into the society you want, and if you read EA/Maxis goal to create a better real-life world with games, then not all their motives for targeting a younger generation of Gen Z and this time even Gen Alpha is about money. For any cause EA/Maxis wants to promote it will be easier in a game for a much younger generation to get them to agree, too.