Life by You vs. Sims 5 (Rene)? Rod Humble and Paradox's Life Simulation Game

Back in September, Paradox Tectonic had a job opening for a designer on an explicitly new IP that said:

"Our ideal candidate brings with them a deep understanding of a diverse and predominately female PC gamer audience".

Which to me makes it pretty clear that it is going to be some kind of competition for the Sims. Or at the very least that it's a game I'm gonna wanna keep an eye out for.

Paradox has an event called PDXCon every year, usually in May.

I expect an announcement before or during that. But that's just speculation.