Forum Discussion
8 years ago
The idea behind soft launch seems to be to avoid a failed launch where the app becomes just another zombie app that doesn't appear on any of the top lists in the app stores. If this happens in the app stores in the chosen country then the company can reconsider and maybe change the app before the official launch or maybe just withdraw the app and never release it anyway. We don't know what EA will do here because we don't know how well the Sims Mobile is doing in the Brazil app stores?
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