Yeah @gamerdruid and @chadthurston I like them ideas.
Also need more frequent NEW servers to give the big guns a reason to move to next server and let the lesser players fight for spoils. Anything in an attempt to make the game competitive instead of get in line for badge. New servers almost serve as a reward to the first badgers too.
Start new servers based on when a server badges not when server is full. If it is found that servers are not filling up enough then make them smaller but then make them harder ;-) If the numbers of players increase then increase the size of future servers etc etc