Amazon being a bit deceiving...

Today is Amazon's first "Digital Day". Their site says "For one day only, get incredible discounts on thousands of TV shows, movies, music, app, games, and more."

They list TO as one of the games with a special deal/discount:

http://i.imgur.com/KTNNGt6.png

Elsewhere it also says "The Simpsons Tapped Out: Bonus Content for Donut Packs"

Obviously it seems like they are referring to the Shelbyville stuff. They kinda imply that this bonus is available for "one day only" but of course that's not the case. And it's not exclusive to the Kindle either of course.