The only things in my landing zone is Channel 6 and the farm, yet I see the same thing. During the Christmas event, the only thing in my landing zone was the 'tree', the farm, and in big letters "tap corn". Yet, still most fiends did not tap the corn.
All my friends are names that were found on this forum, or who found my name on the forum. The "they may not know" excuse is kinda thin.
And, the only reason I still have some holes in my SP area is because of the same ignoring of text and arrows by my friends prior to EA taking away my tile when the Christmas event started. One extra tap a day during the time I had a tile up would have completed my SP area.