Just curious? ?
Remember that this game has been going strong for over 4 years already. So a lot of that content you see was free at some point. All those past events, episode tie-ins & other limited time content ...
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When I started playing, we got tons of free stuff. Also, I don't mind buying the odd thing and spending real money. Lately, they've been generous with the donuts so it's been easy to buy what you want.
