Priorities: land, items, design, other?

What do you prioritise? Trying to get every building/character (or levelling up/farming to get them as quickly as possible)? Expanding the size of your Springfield? Taking things slowly so that you have time and money to design and decorate everything?
Do you switch between priorities? Perhaps you started in one frame of mind, but you changed after playing the game for a long time? Perhaps you have more than one Springfield with different priorities in each.
I used to play many years ago, and I really put in the hours to get as many items as possible, especially when they were available for limited times. It became stressful, especially when I was reaching item limits (I think the limit was much smaller back then.)
Now I have started from scratch and I am really taking my time. I don't care if I miss out on things - I will never catch up with the long time players whose Springfields I admire when I visit them. Instead, I am decorating everything. I'm not cramming stuff in, but allowing lots of space for the things I would want in real life, like plenty of parking spaces :D