If they did that this at the last moment they would lose a lot of hard core players who are the most likely group to spend money on doughnuts. I could see a doughnut discount price on Shauna but no way would they spring this at the last moment after a week ago giving us the Heart Grinder so we got something for our extra hearts. (I'm sitting on 2000 hearts and will be grinding on Wednesday just in case EA is that stupid).
On a related topic, is there a way to ignore threads by certain posters if this proves to be a lie?