Strategies, tactics, the community go getter
They've got a huge "countdown" clock (for lack of a better word) that you can view when you press the trophy icon in the game or the group icon (an icon with a picture of a bunch of Simpsons characters). The clock, so to speak, shows you how well "we," the tapped out community, are doing. Below the countdown clock, you can view a silhouette of the possible prizes we can win, if we reach the community goals. They didn't set up milestones, so there's no way of telling when we actually receive each item. We are just privy to the cumulative count. It's pretty exciting to see.
