Due to the fact that there is no Russian localization, the entry threshold increases greatly. I have several friends who played UFC 3, 4, they just don’t want to buy the fifth part. And the point is not even in the amount, which is now not small for Russia, but in the fact that they will not be able to get full pleasure from the game. This is how you lose your customer who has been using your product for many years but does not speak English. And there are not one million Russian-speaking people, but hundreds. For the sake of ufc5, I wanted to change ps4 to ps5, but now I’m wondering, do I need it? #AddRussianLanguage
