Why does ''player hub is no longer aviable'' for the ea sports world?

I have the Tiger Woods Master (12).  I don't get to play any games often and so I pulled this out.  Spent 2 hours finally making a game face.  See below for stupid "oh by the way" steps that I had to uncover which also caused me to reboot, restart the gameface process.  Bottom line, the game (PSN and EA accounts linked just fine) does not recognize any "photos" to import.  Information is not readily found on this topic.  Poor development support.  POOR DEVELOPMENT SUPPORT.  Some other dude said it in another post some where.  No, it's not critical to play the game, but it IS a feature I paid for and EA is just choosing not to support.  Not just cancel, but "hey, thanks for your money.  See if you can figure out what decisions we have made and what impact it has to you, Mr. Consumer." 

I finally created a pretty good avatar.  My 8 yr old daughter and I had quite the laugh.  Of course I doubt I will ever get to use it...You yes, I am pissed.  Only because as I said, I don't get to play games much, but EA sucked away 2 hours of my time.  Thanks - really...  "It's in the game - NOT" 

Steps for game face...oh, by the way.

Use Firefox browser - 3 minutes to install

Allow Pop Ups for the site  - or you will need to change the setting and restart

Click on one of the out of box faces - THEN the camera upload option will become available.

Adobe Flash pug in (FOR FIREFOX) must be installed - or you will need to change the setting and restart

You must right click on the Adobe Flash Plug in and allow access to your web camera - or you will need to change the setting and restart

You can zoom in and use the mouse to turn your face for different angles when adjusting the face features.