Man I just find the decision to rotate out and remove old ABs horrible.
While I will say that I like the overall format of the new ABs, the ROI just isn't there. It's far too much investment to receive overall mediocre rewards. My fear is this alienates new, early, and mid gamers. I'd be shocked if this didn't directly correlate to player retention problems in the near future.
Maybe instead of really stretching perceived value and squeezing more money out of the existing player base, you should incentivize more players to join and stay. PVP should be a focus. Be the best at PVP and gaming community; give players a truly next level experience which not only helps player retention but drives sales. Give players the tools needed to get into the next level experience sooner so they can partake in the fun. Define what your market differentiation is and capitalize on it!
But no. Instead of focusing on real quality content and And gameplay, we get this garbage. I swear it's the blind leading the dumb in CG land