Re: Game won't launch MSVCP100.dll is missing. EA support no help!!
Try installing this Visual C++ package.
http://www.microsoft.com/en-us/download/details.aspx?id=40784
Make sure you install both (vcredist_x64.exe and vcredist_x86.exe) if your operating system is 64-bit or just vcredist_x86.exe if your operating system is 32-bit.
If that didn't help, also install these too.
http://www.microsoft.com/en-us/download/details.aspx?id=8328
http://www.microsoft.com/en-us/download/details.aspx?id=13523
Following the same rules as before with 32-bit and 64-bit systems.
Let me know if that helped at all. 🙂