Re: I lost my CD key, how can I get a replacement?

FAQ what to do http://answers.ea.com/t5/The-Sims-3/FAQ-Lost-and-broken-DVDs-and-missing-serial-codes-What-to-do/td-p/14230

if you still have issues in not finding your code contact CS

They can be found here: https://help.ea.com/contact-us
Choose a category, a game and a platform for the contact options to show up.
If live chat is gray, change your country to US and make sure you're on US Business hours. It might also gray because they're very busy. Try later.
See this post if you have trouble with the site: http://sims3.crinrict.com/en/2012/10/how-to-contact-ea.html