Rampant cheating...what is happening

Cheating has always been prevalent in Apex even in the early seasons but no way as bad as it is now but the rot really set in about 4 or 5 seasons ago.And the problem is whenever a new season starts in the game you think cheating cannot get any worse than the previous season it does.I've reported players blatantly cheating & have forwarded captured footage in the past but by some circumstance I've encountered there names in the same lobbies a month or so later.The whole reporting system in the game might as well be written on used toilet paper for all the use it actually is.And should God forbid a player does get banned for cheating up pops a new account within hours/days.I'm afraid cheating is just part & parcel of games like Apex,Fortnite etc as long as companies can't look past the pound/dollar sign & see these cheats as paying customers first & actual cheats a distant second.The whole cheating aspect has got so much worse because players who may have been on the receiving end of cheating in the past probably thought 'if I can't beat 'em I might as well join 'em' & the vicious circle just gains more momentum.The thing that makes me laugh about the whole mindsight & thought process of various game devs when they are forever tinkering around with weapon recoils & removing weapon attachments to make hitting the target harder is this only ever affects us genuine players & will not affect these 'so-called players' who will use Strke Paks (or any other paks),or any other zero recoil device or attachment.If anyone at EA/Respawn are looking at the record low player counts & wonder why? they only need to look no further than the rampant cheating & the terrible match-making as to why deserting players are moving on.