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BaldWraithSimp's avatar
5 years ago

SBMM: Worse than I thought

Matchmaking connects multiple players to participate in online player-versus-player games. Current matchmaking systems depend on a single core strategy: create fair games at all times. These systems pair similarly skilled players on the assumption that a fair game is the best player experience. We will demonstrate, however, that this intuitive assumption sometimes fails and that matchmaking based on fairness is not optimal for engagement. In this paper, we propose an Engagement Optimized Matchmaking (EOMM) framework that maximizes overall player engagement. We prove that equal-skill based matchmaking is a special case of EOMM on a highly simplified assumption that rarely holds in reality. Our simulation on real data from a popular game made by Electronic Arts, Inc. (EA) supports our theoretical results, showing significant improvement in enhancing player engagement compared to existing matchmaking methods.

The thing that stands out to me the most is that it's best for EA for you to have varied results. The paper's authors collected data on win/loss/draw patterns in "recent match outcomes in a popular PvP game made by EA" (obviously FIFA) and found the below results. Players are less likely to churn (quit for the night, basically) after certain patterns of alternating results than a win streak. This actually makes some sense when you think about it. If I'm getting a bunch of great games I tend to quit while I'm ahead, whereas if I have a great game followed by a terrible one, I'll keep chasing that original high. And, of course, a losing streak is the worst possible thing that can happen if retention is your goal.

TL;DR - They want you to keep playing and spending more

Source 

(Obviously, these words aren't mine lol)

10 Replies

  • Good stuff. And yes i see the logic in this theory. I usually need to end on a high though so I will typically quit for the night based on ending with a good match rather than needing consistently good matches. 

    I definitely prefer to have a win streak but I dont mind having a variation of games as long as I end feeling good about the entirety of the night or at least the last game. 

  • @BaldWraithSimp Is this news? I've said for quite some time the short-term results mean more than long-term. I see it in my matches every day. It is why in my daily 2 to 3 hour sessions multiple wins and multiple deaths by pred squads happen.
  • Anonymous's avatar
    Anonymous
    5 years ago

    @BaldWraithSimp 

    The issue in my eyes is the model of Apex Legends, "Free2Play". In my mind it would be hard to take into account the users who make a new account just to be in lower skilled matchmaking. If #EA and/ or #Respawn want to help the matchmaking of Apex Legends, they should start creating the game from that mindset.

    I don't think Apex Legends has a matchmaking issue, it has a community issue. It's BR with many servers for different types of play. This separation (my opinion) is the key to the downgrade of matchmaking in Apex Legends. I don't recall any matchmaking issues before ranked got released.

    I also think that the loading into the menu every game is another issue inside Apex Legends.

  • @BaldWraithSimp

    Every single SBMM thread needs to highlight one thing:

    Companies are NOT prioritizing “fairness”. They are prioritizing “how to squeeze the most amount of money out of a playerbase as possible.” This is literally the main goal of every gaming publisher/developer. If that means creating manipulative unfair systems, then so be it.

    With regards to Apex, the developers/publishers want players of all skill levels to be winning as equally as possible, because studies have shown that performance correlates to someone’s willingness to invest money back into the experience.

    Before they ramped up SBMM, higher-skilled players were winning and performing at better ratios than lesser-skilled players; average players were somewhere in the middle. Unfortunately, the devs realized that players who lose frequently (even though those loses were “fair”) were more inclined to say “screw this game”, rather than practicing to improve. To address this they ramped up the SBMM to create a safe space for lower-skilled players. While safe spaces are TOTALLY fair for new players, they shouldn’t be granted to players who have experience but just aren’t that good.

    This is a game but its a competitive game— there will be winners and there will be losers. But SBMM attempts to create equal outcomes by shifting the sum total of loses from the low skilled players to the high skilled players. Low skilled players are now winning more matches than they would have had the lobby been FAIRLY populated randomly.

    EA/Respawn believe they can get away with this because high skilled players are already far more invested in the game and are more likely to endure the new crappy landscape that their pubs have become. The result?

    It actually HURTS a player’s overall experience if they attempt to improve their performance. I’m sorry to say this but Apex Legends does not play that well in high tier lobbies. Perhaps this is a product of the Battle Royal genre. I have played high level BR’s and high level arena shooters— not only are they obviously different, but the latter “feels” far fairer and more rewarding than the former. The only reason this relates to the thread is that the current SBMM forces good players into this very unpleasant setting, all for the purpose of maximizing their own profits (by virtue of creating safe spaces).

    It’s disenchanting.

  • BaldWraithSimp's avatar
    BaldWraithSimp
    5 years ago
    @Axs5626Sxa5001 Yeah, but according to this theory, it tries to give you a varying degree of results to keep you playing longer(which I experience daily). But according to what some better-skilled players say, they always get sweaty lobbies, which to me sounds like the SBMM, or in this case, EOMM(engagement optimized matchmaking) fails at the highest skill level.
    But that won't have much effect on player retention, as that skill level comprises of a very small percentage of players. Maybe that's why Respawn doesn't want to remove EOMM.
  • BaldWraithSimp's avatar
    BaldWraithSimp
    5 years ago

    @Axs5626Sxa5001Insightful video. I hope more people become aware of this. I am not a whale, so I only spend a minimum amount. We will succeed when everyone uses the word EOMM instead of SBMM.

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