The official Matchmaking blog post

@Axs5626Sxa5001

"This is the largest group and this is the group that companies want feeling good— so they can spend money."

I understand what you mean, and sure, it might be a good idea to cater to the herd of casual players so they can feel good - but they are also the least invested group and most likely the group that spends the least amount of money on the game on average. It's probably also the group that is most volatile, e.g. leaving the game for other releases, some come back to play some matches for season updates, others don't. Is it really a good business decision to f'k with their most invested and dedicated group of players? If that group leaves the game, what happens then?

These gaming socialism MM systems which has entered AAA multiplayer games are horrible. I still remember the hollow and monotonous feeling MW2 gave me with the BS approach and now Apex feels the same or slightly worse - SAD!