David Sirland aka tiggr is back at Dice!!!

All agreed @X-Sunslayer-X and @EA_Atic ,

Zampella has been around a long time in the FPS world and expect also his vast experience will help our BF world back to a better place!

Now as a CEO of a larger company, you are not involved in the nitty gritty part of the stuff anymore, but the overall principles and the business modeling to make it a profitable endeavor.  But an important part of such CEO role he used to have is also the skill to understand what competencies you need below you in the VP/Mgr levels to get the job done.

Personally I do not hope that Zampella’s job at EA indicate that EA wants to inject some of what made him a hero in his previous company, e.g. the 'free-to-play' 'battle royale shooter' Apex Legends so successful into the Battlefield franchise. Zampella has personally in his EA job not confirmed that Battlefield is going free-to-play, but he does venture into saying "EA is exploring every possibility along those avenues".  And yes, Apex Legends was already long down the development cycle for smartphones under his watch and direction.  These hot points (among others) were shared with us at the EA investor meeting why EA leadership considered him the strongest candidate for the job to lead the BF franchise going forward just when they came out with the announcement that Oskar Gabrielson was departing the company to 'pursue a new endeavor outside of EA...'.