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NazT55's avatar
NazT55
Seasoned Ace
3 years ago

EA on Battlefield: Not Just Building a Game but a Platform to Drive Live Service

https://mp1st.com/news/ea-on-battlefield-not-just-building-a-game-but-a-platform-to-drive-live-services-over-decades-to-come

In the latest quarterly financials earnings call, EA CEO Andrew Wilson was asked to give an update about the development of the Battlefield IP. Interestingly enough, Wilson’s answer points at a bigger focus on live services and how the franchise is being built as a platform to deliver it.

Douglas Creutz (TD Cowne): Just wondered if you could give an update on how the various projects that are associated with the Battlefield IP are progressing and maybe how that plays into some of the things you said earlier about giving your big franchises time to gestate so that they’re great when they come out

Andrew Wilson (EA CEO): Yes. I mean we don’t have any date announcements or future announcements, if that’s the question, certainly this time. What I’d say is I think we’ve put together an extraordinary creative leadership team. I know we’ve got the team gathering actually this week in Sweden. I had to call this morning with some of the leadership, and they’re very bullish on how that’s progressing. I think we’ve got extraordinary confidence in that team and extraordinary confidence in the progress they’re making against the future of that franchise.

And I come back to we’re not just building a game. We’re building a platform, content as a platform, to drive live services over the decades to come. And so as we continue to move through this process and becomes appropriate, we’ll share more about the future of Battlefield. But it is firmly implanted in that first pillar of our strategy: building games and experiences that attract and entertain massive online communities across platforms, across business models, across geographies. And we think that Battlefield is going to be a meaningful part of our future. And we’ll share more time and share more as time progresses.

30 Replies

  • RayD_O1's avatar
    RayD_O1
    Hero
    3 years ago
    @ATFGunr
    Nor me either, I would imagine Pre Order Sales numbers will be well down going forward,
  • UP_Hawxxeye's avatar
    UP_Hawxxeye
    Legend
    3 years ago
    @RayD_O1
    This is important. If they do not get enough pre orders they might think twice before rushing the next game out of the gate
  • RMEChief's avatar
    RMEChief
    Legend
    3 years ago

    It seems that this entire team is completely tone death when it comes to their potential customer base. No wonder the player numbers are dwindling. We are almost back to pre Season 1 levels, which should be embarrassing for the team, but they could care less.

  • VOLBANKER_PC's avatar
    VOLBANKER_PC
    Seasoned Ace
    3 years ago

    I’ll bet the hands-on people in DICE care and that they are simply victims of poor decisions coming above from executives in EA.

  • ragnarok013's avatar
    ragnarok013
    Hero+
    3 years ago

    @Adamonic wrote:

    Live Service is the biggest farce. It's ultimately releasing content at an incredibly slow rate just enough to say they are releasing new content.


    The squad stuff is a perfect example. So they finally add something, but it, just like everything else, is half-butted. Only the ability to select a new squad and appoint a new Squad Leader if you are the Squad Leader. That's basically it. Big whoop. No kick function, no ability to take over as Squad Leader when the dude camping in the spawn is Squad Leader?


    Live service always reminded me of the "Agile Project Management" philosophy of only releasing a minimally viable product and then taking the post launch period to finish the project. That approach sabotages the robust content delivery cadence that we become accustomed to over the years and gives us a barely functional watered down product instead of the fun community centric game with large feature sets and experience that gave Battlefield a cult following over the past 20 years.


  • @ragnarok013 wrote:

    @Adamonic wrote:

    Live Service is the biggest farce. It's ultimately releasing content at an incredibly slow rate just enough to say they are releasing new content.


    The squad stuff is a perfect example. So they finally add something, but it, just like everything else, is half-butted. Only the ability to select a new squad and appoint a new Squad Leader if you are the Squad Leader. That's basically it. Big whoop. No kick function, no ability to take over as Squad Leader when the dude camping in the spawn is Squad Leader?


    Live service always reminded me of the "Agile Project Management" philosophy of only releasing a minimally viable product and then taking the post launch period to finish the project. That approach sabotages the robust content delivery cadence that we become accustomed to over the years and gives us a barely functional watered down product instead of the fun community centric game with large feature sets and experience that gave Battlefield a cult following over the past 20 years.


    yup.  agile is basically "ship it, we'll figure out how to fix it later"

  • RMEChief's avatar
    RMEChief
    Legend
    3 years ago

    @ragnarok013 wrote:

    @Adamonic wrote:

    Live Service is the biggest farce. It's ultimately releasing content at an incredibly slow rate just enough to say they are releasing new content.


    The squad stuff is a perfect example. So they finally add something, but it, just like everything else, is half-butted. Only the ability to select a new squad and appoint a new Squad Leader if you are the Squad Leader. That's basically it. Big whoop. No kick function, no ability to take over as Squad Leader when the dude camping in the spawn is Squad Leader?


    Live service always reminded me of the "Agile Project Management" philosophy of only releasing a minimally viable product and then taking the post launch period to finish the project. That approach sabotages the robust content delivery cadence that we become accustomed to over the years and gives us a barely functional watered down product instead of the fun community centric game with large feature sets and experience that gave Battlefield a cult following over the past 20 years.


    Man, if that is the case, no wonder this went into the toilet. 

  • Dice Sweden and EA as a whole have proven on multiple occasions that they have neither the expertise, the infrastructure or the human resources to deliver a live service. A litany of cliché marketing non-speak isn't going to change that.

  • ragnarok013's avatar
    ragnarok013
    Hero+
    3 years ago

    @Prof3ss0r_M1k3 wrote:

    @ragnarok013 wrote:

    @Adamonic wrote:

    Live Service is the biggest farce. It's ultimately releasing content at an incredibly slow rate just enough to say they are releasing new content.


    The squad stuff is a perfect example. So they finally add something, but it, just like everything else, is half-butted. Only the ability to select a new squad and appoint a new Squad Leader if you are the Squad Leader. That's basically it. Big whoop. No kick function, no ability to take over as Squad Leader when the dude camping in the spawn is Squad Leader?


    Live service always reminded me of the "Agile Project Management" philosophy of only releasing a minimally viable product and then taking the post launch period to finish the project. That approach sabotages the robust content delivery cadence that we become accustomed to over the years and gives us a barely functional watered down product instead of the fun community centric game with large feature sets and experience that gave Battlefield a cult following over the past 20 years.


    yup.  agile is basically "ship it, we'll figure out how to fix it later"


    The bizarre thing is that they are constantly asking themselves why we don't like the current release and they fail to stop and look at when they started releasing half baked games with watered down feature sets and the decline of player sentiment.

  • RayD_O1's avatar
    RayD_O1
    Hero
    3 years ago
    @ragnarok013
    I agree they moved way too far from the BF blueprint and removed so many core elements that made BF stand out from the crowd.

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