EA Survey: Share Your Thoughts on Battlefield 2042
Anyone else get this? This is how EA kills the BF franchise.
Forum Discussion
@filthy_vegans Everything you have said about surveys is consistent with my experiences with consumer research. Your summary about word limits is spot-on.
The researchers will pick out re-occurring themes/words and rank how often they occur. A word cloud is usually produced for executive consumption.
The researchers will pick out re-occurring themes/words and rank how often they occur. A word cloud is usually produced for executive consumption.
@Lancelot_du_Lac wrote:
@filthy_vegansEverything you have said about surveys is consistent with my experiences with consumer research. Your summary about word limits is spot-on.
The researchers will pick out re-occurring themes/words and rank how often they occur. A word cloud is usually produced for executive consumption.
Aye - I do qualitative research. If I do interviews on my own, there's no way in Hell I'm doing more than ten if I have to transcribe it then analyse it (unless you're paying really good money for my soul). That way lies madness.
- @filthy_vegans didn't get the survey, but I'm guessing it is largely quant. Maybe they use a programme to pick out 'trigger' words (but, without context...)?!
This reeks of an in-house survey monkey approach. Garbage in, garbage out.Only one question asked about persistent servers, and it mentions server rentals. Which to me suggests DICE doesn't view map rotation and persistent servers/lobbies as a highly requested and sought after feature.
Looks like they plan on continuing to use Battle Royale style matchmaking, where lobbies are disbanded at the end of every round and player thrown into a new lobby that's probably playing the same map as the old lobby they were just in.
Bummer. I know Battle Royale style matchmaking is great for saving money on server hosting fees, but non-persistent lobbies don't work well in game modes like conquest and breakthrough where customers desire map rotations and lobbies that stay together through those map rotations.
There's something to be said about the social gaming aspect of persistent lobbies that seems to have been lost in the era of Battle Royale games. Different game modes require different lobby structures. For example, map rotation usually isn't a problem for Battle Royale lobbies because most only have one map in rotation at a time...
I filled mine in last night and man did I let them know what I think, especially when it came to specialists (everything disagreed). Whether or not the read these surveys is a different story
The survey questions shows just how much EA/Dice have ignored the playerbase regarding feedback we have already been giving for the last 6-8 months or so, and just how little they seem know their own franchise and what a BF game means. Absolutely shocking
@Lancelot_du_Lac wrote:
@filthy_vegansdidn't get the survey, but I'm guessing it is largely quant. Maybe they use a programme to pick out 'trigger' words (but, without context...)?!
This reeks of an in-house survey monkey approach. Garbage in, garbage out.I'd love to know their methodology - there's a lot you can't infer from the questions themselves.
I suspect that the results are categorised based on the closed answer questions, then sorted by the particular research question they want answered. A lot depends on staffing. For instance, if this was actually a marketing department survey for the next Battlefield, I'd expect a solid allocation of people to processing and interpreting the data. For 2042... I dunno. That would depend on EA/DICE's commitment to the game.
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