The media trial promotion of Battlefield 6 in China was a great failure！
The first and biggest problem is that many anchors who are not familiar with the Battlefield series have no understanding of the game during live broadcasts, and the live broadcast effect is not good. It can be guessed that the organizers did not negotiate the live broadcast remuneration with the creators in advance, and the anchors did not attach importance to the live broadcast of the game, nor did they understand the game in advance. Many great creators who have more than one million fans on Tiktok have only about one thousand online viewers during the live broadcast. If the remuneration for live streaming is related to the number of online viewers, and if creators who are not familiar with the Battlefield series are arranged to familiarize themselves with the game in advance, then the number of viewers will definitely not be so small. Creators themselves will do their homework in advance to ensure the number of online viewers.
Secondly, a very detailed but important point is that the host did not change the game nickname, and all creators of offline trial sessions have a unified default nickname. The offline trial in Hong Kong gathers many creators. If each creator's nickname is their own Chinese ID, the live streaming effect will be much better. The audience will see the big creators in the APEX circle killing the big creators in the LOL circle, rather than everyone having a default nickname, and there will be a lack of connection between creators.
Thirdly, there will be a lack of ordinary players in offline trial sessions. Many creators who are not familiar with the battlefield but have a huge fan base have died too many times, resulting in poor live streaming effects. More ordinary players with KD less than 1 should be arranged to participate in the trial sessions online at the same time. This way, while ordinary players have the opportunity to participate in the trial sessions, the live streaming effects of offline trial sessions can also be better.
Fourthly, there may be server issues. Offline testing can be similar to preparing for an internet cafe, and there may also be disconnections. Although the frequency is not high, it can still become a laughing stock.
Fifth, there is an issue with game trial arrangements. Offline trials in the United States can showcase more street battle maps, as European and American players are familiar with the Battlefield series. Street battle maps will make European and American players happy and believe that they can replace Call of Duty. However, the popularity of the Battlefield series in China is far inferior to mainstream games such as Delta Action and League of Legends. Chinese trials should showcase more maps of the big battlefield to increase its popularity, rather than arranging a large number of street battle maps like in North America. And the map of Cairo, Egypt should be arranged in the early stage of the trial, as this map has the best battlefield atmosphere.
The FPS market in China is very huge, and Tencent's Delta Action has earned a lot of money, even exceeding the profits of Call of Duty. EA needs to pay attention to its promotion work in the Chinese region.
