You should decouple soldier uniforms from the characters/squads.

I noticed that "5.11 bundle

At first I was interested, then I realized that these skins are specifically only for the "Coyote squad".
Personally I am not a fan of all of its members and that makes me unwilling to get this bundle.

I think you should really revise how the skins work and make them apply to the entire class of the faction instead of maybe one person from a specific "squad" and class combo.

You may think that you will sell more skins if people need other skins for different squads, but you are wrong in the assumption that enough people will want to open their wallet separately for differents squads. 

I just want to pick the character in the class+ faction that I dislike less  (or like the most in some cases) and stick to them only. The skins should not be  a factor to that.