What matters most to you? Winning the match or K/D ratio?

Ptfo#1 then kd... Great to get a win and a good kd...

Points and PTFO are much more important than straight KD when it comes to the Battlefield franchise but hey, whatever floats your boat

I personally care about K\D...it is an indicator of how good I am.  I play the objective toward the end of the match if it seems like we are stalling.

Wins first,  anything on top of that is a bonus.

I'd prefer to go 5-12 but be #1 on the scoreboard for heals/revives/repairs etc.

Yes.

Don't mind losing so long as the match was fun, rather than a stomp or a drawn out sniper fest on Hamada, so I do tend to focus more on KD. 

It ain't ever about how many I've Killed .

It's more about who I've Killed .

If I felt they threatened our Win , I went to work on them .

I really enjoy Playing this Odd Jobs role .

Playing to Win like this though , my own KDR/SPM is often the first victim .

. . . meh

Winning the match, but then it is not even winning.  It is not feeling as if I am wasting 25 - 30 minutes of my time on a team with people that never give us any chance to win. 

A lot of the time winning is really out of your hands so most of the time I just try to do as well as I can. 

Tbh I think more answer options are needed to answer this accurately.

I like the end of round system in bf1 (when it works) as it shows how both you AND your squad faired in the round.

Top scout score, squad score, most resupplies, vehicles destroyed etc. Oh, and I know most melee kills is a favourite of a certain someone. The highlight screen is also a nice touch which does include k/d as an option.

I actually got a kudos message from a random team mate for getting over 400 heals on Fort de Vaux - which wouldn't have happened if it wasn't for the end of round design.

K/d doesn't bother me, winning either. It's all about the lols tbh. The SUAV is my best vehicle in BF4, EOD Bot kill streaks - you know the rest.

Tldr - niether.