Cheaters?

I imagine you could have a discussion on why people cheat.

The heart of cheating likely lies in the company coin. If you want better stuff you need to level your guns. If you want to level your guns you need to level your rank to get company coins. Thus there is a proprietary element to the game similar to D&D like games. You level up to get better stuff.

Cheating could become endemic simply because people feel they need to fill a quota on leveling their stuff. If they feel they got cheated out of a cap or kill they might turn cheats on to make up the difference. This then multiplies among different peoples who are filling their own quotas. Once the person has cheated they cross an ethical threshold and will likely continue to cheat even when they don't need company coins anymore. They feel like they have to have a certain "seeding", to use a sports tournament term, when they play the game. Anything lower doesn't represent what they feel should be "their seeding" relative to others. 

The whole thing is ridiculous since company coin intake or player score has priority over winning a match.