While I admire your positive outlook, EA has not viewed any customer as anything other than a revenue stream. EA is probably the most corporate feeling and false fronted game company in existence right now. While many are probably just as corporate or even more than EA, they at least manage to develop platforms and systems that feel like they're made by people who play at least some games with the idea other people who play games are going to use them. On the flip-side, every EA platform and service has felt like a hollow shell developed by someone wearing a suit in a bland cubicle trying to think up and make things that they think people who play games like.
Loyal customers are nothing to EA other than income whales they can count on to keep their ship afloat when others end up ditching it. They do the absolute bare minimum to sate customer dissatisfaction and keep their ship seen in at least a semi-neutral light. They have never done anything that has actually pulled them into a positive view with the gaming community and every attempt to do so has come off as vapid, fake, and cringe.
While I was not a large fan of it, I admired Origin for being a very basic games platform. It did nothing great, but also nothing terrible. It was very much a jack of all trades, master of none. They could have made improvements to it and given players a reason to use it more, but instead they're deciding to start from scratch with a system that has little to nothing to offer over what its replacing and is developing at the a slower pace than Half-Life 3. They're basically going the Google route of "well if this try didn't work out I guess we have no option but to make a whole new thing to replace it and then eventually retire the old one" rather than trying to fix and improve what they already have.
EA does not care for us. Anything they say to tell you otherwise is fluff to make you feel heard, but nothing will come from your words and honestly EA probably thinks they're giving us more than we deserve just by letting us take up precious KB of space with our posts on this forum. I wouldn't be surprised if they were to shut it down tomorrow saying "No, no, its coming back. We're just going to revamp it so its better than before." Then next thing you know its been 8 years and no new official forums have propped up.