Why hasn't gifting been addressed yet?

Personally, I have switched to playing from steam. At least they let me gift people. However, my best friend lives in Wales and (for some unknown reason) still uses EA app to play TS4. I want to gift her the newest expansion pack, but it seems the only way to do it is to buy a gift card...but those can only be used in the country they are purchased in...

I've read so many posts where paying customers have been told "that's a great idea. We'll look into getting that added". It's been YEARS and it's still not fixed. Does EA really despise our money THAT much???