what is this

If it keeps showing on the icon, you might need to tweak some Windows settings, such as lowering the User Account Control settings, which I wouldn't recommend as it is designed to prevent unauthorized changes to Windows.

You can learn more here: User Account Control settings

Sorry about that but it keeps showing up on the app. Am I doing something wrong or is there something else?

You're welcome! :) Feel free to post again if you need anything else! 

Thank you 😃

You can right-click on the EA app icon, go to Properties > Compatibility Tab > Uncheck the box "Run this program as administrator"

how could i change this ?

Hi there, 

That means the app will Run as an Administrator on your Windows. Depending on your Windows settings, you might need to run as an admin so the app can install the games. 

Let us know if you have any further questions,