I agree.
The thing what frustrates me most is that this new forum looks like being intentionally designed the way it is now. I think I understand why these forums are set up this way. I am sure that there was a request for proposal and a requirement specification. It's not that someone has forgotten to set an option or to activate a feature like custom avatars. I'm afraid this is exactly the result of what was planned from the beginning.
We're talking about budget and margin and if you setup such a project there is no place for "try and error". These forums are designed to host multiple games and you need a smallest common denominator which fits all demands. In 2009 we had a forum only for The Sims 3, in 2014 one for all Sim games and now we have a forum for all EA games (or at least a selection, probably there will be more). With every iteration, you lose a piece of individuality.