I agree that EA need to sort out this running from kick off goal issue that has been about for a while.
In the meantime. Drag one of the players from either side of the centre circle to the CM position before they kick off. The key then is to engage with the opponent if they are about to start a direct run at goal BUT... do not lunge in. Hold position and stick with them. You need to stay goal side and do not let get around you towards your goal.
They will eventually run out of space and look for a pass or you will steal the ball back.
Not saying it is going to always save you. These are scored in real life very rarely but it is possible.
Going forwards EA needs to seriously tone down this direct run from kick off.
For now though, stay strong and defend it best you can. Crowd them out.