Not worth the time!
EA, you need to know that Ultimate Team rewards absolutely suck!
I slog it out in Rush to get the 70,000 points (becomes ridiculously boring around 40,000) and all the packs only to get NO special or promo cards! So that's definitely not worth the time.
I get the upgraded rewards for Rivals for Div 6 (a real hard slog for me taking days) for all the packs only to get NO special or promo cards and a crap mastery card! So that's definitely not worth the time.
I get as high as I can in Squad Battles (which is a nightmare for me on World Class and Professional) only to get NO special or promo cards and a crap mastery card! So that's definitely not worth the time.
Where is the incentive to play this game? The rewards are TERRIBLE and not worth the dozens of hours it takes to get them
Your business plan is obviously making you extremely rich, don't give any decent rewards in earned packs and frustrate the living crap out of your customers to push them towards spending real money for packs.