I have been experiencing the same issues, infinite loading logo at the bottom when navigating through menus. But even while searching for matches, doing SBC's... It's driving me crazy, as none of my friends are experiencing this to this extend. Please EA come with a solution, because I didn't pay to be restarting the game about 10-15 times per game session.
I solved the problem like this: I bought a new SSD and installed it. The read speed being at least 5000 MB/s was important. I downloaded the game onto the SSD I installed, and the problem was completely resolved
