Thank you! I know I probably sound crazy to the heads of EA because they love the store and all the money it brings, but in general if people start leaving the game then their overall income goes down. It's not like I'm asking for the moon, it's just one free icon a season and evos to change them as we please.
As long as they adjust the actual icons appropriately so that the whales still crave their store packs, then it will be a net win. Players will stay engaged longer and it will put people back in a position where playing the game is a positive and the occasional store spend becomes more of a practical idea. Rather than a game we all hate and have very little enjoyment on, but play because we love football, and how this game feels compared to games that haven't had 20+ years to polish the feel of most parts of the game.