How is it that the game can warn players about certain objectives or deadlines, yet can't give the same kind of warning before rewards expire?
This isn't some impossible feature to build. The game already has notification systems. It already knows when objectives are ending. It already tracks timers. So why is there no clear warning that says, "Claim your rewards before they're gone"? Why is one deadline considered important enough to notify players about, but another deadline—the one that can erase rewards players spent hours or even days earning—is left almost entirely on the player?
Players don't magically earn these rewards. They invest their time. They spend evenings grinding matches, completing objectives, and working toward weekly goals. Time is the one thing they can never get back. When those rewards disappear because the game didn't provide a simple reminder, it doesn't feel like the player's effort was respected.
The confusing timing only makes it worse. Weekly rewards arrive, yet the expiration window creates unnecessary pressure. Instead of giving players a straightforward and predictable system, the game expects them to know exactly when everything resets, exactly when rewards expire, and exactly when they need to log in. Missing a deadline by a few hours can wipe out days of progress.
That's not an exciting gameplay mechanic. It's just frustrating.
What's even harder to understand is that this isn't a new complaint. Players have been asking for better notifications and clearer reward expiration warnings for years. Every year the community points out the same issue. Every year people lose rewards they earned. Every year there are posts from players asking why the game couldn't simply remind them before everything disappeared.
Yet the problem remains.
At some point, people naturally stop asking whether the developers know about it—they clearly do. Instead, they start asking why such a simple quality-of-life improvement still hasn't been made. Even if there are technical reasons or competing priorities, the end result for players hasn't changed.
I even contacted customer support after losing my rewards, hoping they could either help or at least acknowledge that the system is confusing. Instead, the experience only made things worse. The responses I received felt generic and dismissive. Nothing was restored, nothing was resolved, and there was no indication that anyone genuinely understood the problem.
Instead of feeling like a valued customer, I was left feeling like I'd wasted my time contacting support in the first place. Rather than addressing the issue or even recognizing why players keep running into it, the interaction left me feeling as though the blame was being pushed back onto me. It was incredibly frustrating to spend time earning rewards, lose them because of poor communication, and then be made to feel like the problem was simply my responsibility.
If customer support can't help with an issue that has been frustrating players for years, then what exactly is it there for? Players shouldn't have to fight to be heard over a problem that could be prevented by a simple warning message.
For a game that constantly asks players to invest their time, consistency matters. If the game believes certain deadlines deserve warnings, then reward expirations deserve the same treatment. There shouldn't be one standard for objectives and another for rewards that players have already earned.
The frustrating part isn't just losing rewards. It's the feeling that the player's time is treated as disposable. Hours of effort can disappear because of a missing notification that could have prevented the entire situation. When that same experience is followed by unhelpful customer support, it becomes difficult to believe that player experience is actually a priority.
This also affects trust. Every new release promises improvements, quality-of-life updates, and a better experience. But when long-standing issues that players repeatedly mention remain unresolved year after year, those promises become harder to believe. Players don't judge a game only by trailers or marketing—they judge it by whether recurring frustrations are actually addressed.
When it's time to promote FC 27, many players will naturally ask a simple question: why should they believe things will be different? If basic issues that repeatedly cost players their earned rewards still haven't been resolved despite years of feedback—and if customer support still can't offer meaningful help—what reason is there to expect meaningful change this time?
Respecting players isn't just about adding new features. It's about protecting the time they've already invested. A simple expiration warning could prevent countless players from losing rewards they earned through hours of gameplay. The fact that such a basic improvement continues to be missing is why so many players feel ignored.
No one expects perfection. But players do expect that if they spend their time earning something, the game should make a reasonable effort to ensure they don't lose it because of poor communication. Until that happens, it's understandable that many players will think twice before buying the next installment.
Community Manager
