Get Rich Quick League lol

What is EA doing.  When I first saw the objectives I thought this was going to be great; however after viewing the requirements in the live events I realized it was actually terrible.  You only get three games each day, the games are limited to 3 goals, you only have seven days total, there are limits on player ratings for the team.  All of these make achieving the objectives a slow process, some people will probably not even be able to complete all of the objectives.  Good thought with terrible execution to get people playing the game again.