Leveling Up Team OVR - Share Your Tips!

I will only list the card opportunities as people should be aware how/where to earn gems/coins and only in F2P perspective:

1. Target a 107+ base ovr squad. Don't rank up beyond 2-3 levels for cards below 107 as that's waste of URP.
2. Use the Extra time | Daily pick with 250 gems.  If you get card greater than what you have at the position add to squad. Else put them in 'Exchange' for Extra time tokens.
3. Complete Daily Activities and Daily Challenges for sure. Sometimes you might get a good card here or else put them to Exchange.
4. Target buying fully or 4* ranked up cards a few ovrs lower.  They R cheaper but perform as good as non ranked up high ovrs
5. Use 5k Extra time token exchange. Target atleast to get 3-4 rounds a week.
6. Generate fodder from Football center/Icon Chronicles
7. Heroes section offers 10 cards which are 104/105ovrs and also ranked up.  Use them till you get better cards
8. Focus on generating profits in terms of coins, so ensure you sell only when u R in profit.
9. 3k untradeable gems pack in store offers best cost to ovr value.
10. League tokens are valuable, so join a league, gain activity points so that you are in top 20 at least. Weekly gems are additional bonus from this.
11. End of season always looks to claim the maxOvr-1 and maxOvr-3 cards EA offers based on Ur token balance.  Mostly they are good. Don't waste tokens on uncertainty from packs in store.
12. Choose a formation which might be cheaper to build like ones with 2 CDMs/3 CAMs or wide formations with LM/RM as these players R cheaper.
13. In any event, one can easily earn 500 shards as a min.  Choose players wisely who offer value not just Razzmatazz.
14. Once you r stable at around 110 ovr start looking at personal favourites. 

Hope this helps.  All the best.