coin flip

Its weird that I have missed the classic idea of the coin flip and making the choice in the beginning of the game. recently I was playing college 25 and like madden the last several years, found the game automaticly picks for you based the 1st choice in settings. but I find at times, I like change it up. so why is madden taking that part of the game out the last  5 years. Sometimes my gameplan is based on the flip, and how I want to start off. I Know its not in this game, but why not bring it back.