Why Madden isn't a must-buy for everyone!
Madden has been my go-to game for years, but one reason it isn't a must buy for everyone is limited player customization. In Create-A-Player and Superstar Mode, face options are very restricted, making it very hard to create a player that actually looks like you.
A great Improvement would be a photo-based face upload feature, similar to NBA 2k's face scan. Players could take a picture with their phone or console and upload it onto Madden, then use that face across Create-A-Player, and roster editing.
This would greatly improve immersion, personalization, and make Madden more appealing to a wider audience. If this could be a thing on console like PLAYSTATION 5 that would make it be available to more people, also for privacy reasons you could add a "do you want to share this" option so that it does not get shared into the public.