While I think some have unreasonable expectations and will not be happy until EA customizes the game to their exact personal liking, I do think their is reasonable expectations and criticisms of EA when those expectations are often not met on a yearly basis. Sometimes it seems less of a resource issue and more of careless or even exploitive issue.
I am mainly an offline franchise mode player who has purchased the game upon its release date since 2012. I'd say, at least in the past few years, it seems (key word... SEEMS) that EA takes advantage of its customers by using their labor and diligence to identify the bugs in their Madden games. The past few years, I pretty much waste my time the first month or two trying to start a long-term offline franchise. The reason I say this is because, upon initially starting my franchise and playing my first season, I notice plenty of bugs that could have been prevented if EA had members of its team simply play a season of offline franchise mode. And, to be clear, these are not personal preferences I'm talking about, but rather clear bugs. Below is an example of some of these bugs:
-Game saving issues
-Inaccurate score recording following the game, sometimes resulting in wins being recorded as losses
Players stats not always being credited throughout the season (I play as much to set records as I do to win games. When I can't break a record due to stats being frozen at week 15, it's frustrating)
-Player scenarios constantly repeating or being inaccurate (Deebo Samuel talks to the coach every week); Alex Mack still discusses his early retirement in a Bears uniform with Shannahan after being traded away.
-Random crashes
-Multiple players above 30 on your team retiring early week after week, regardless if they just signed new long-term contracts in real life.
The above examples are just some of this years issues upon release. I have experienced many more in the past. I believe EA does a good job with some things, but flounders in other areas. While I personally don't expect EA to be perfect, and some bugs and issues can fly under the radar, I do believe the bugs upon release are obvious and could have been prevented with something as simple as EA playing its own game. I do not want to waste the first month or two of playing Madden on doing EA's job for them. I lose valuable leisure time in a life that allows me to have little of it, at times. I'd rather start my franchise and continue it without having to start from scratch several times in the first month or two.
I think another fair criticism is that EA seems to not always pay attention to the basics or simply gets fixated on certain ideas for their game. You do not have to reinvent the wheel. You can utilize the features and concepts of other games such as 2K, NFL Fever, Older Maddens, etc to create the best game possible. Look at games such as Modern NBA 2Ks to see how well they utilize customization, legends in franchise mode, legendary draft classes, etc. Look at older games such as NFL Fever to see how well they incorporate things such as in depth records, create a team, retired jerseys, etc. Look at older Madden games to adopt and include their best features.
I am not as critical of gameplay as others are because I think simulating reality perfectly is tough to do; however, some animations are abused (such as the one-handed catch). I don't understand why certain animations are abused, especially when catching the ball. There have been some really good animations in past Maddens, especially for deep two-handed catches, that were great. New animations should add to the variety of past animations, not supersede them. Then you have a game that's not so boring and predictable. Sometimes simply adding rather than replacing is the best way to go.
I do understand that for things such as likenesses EA cannot control. Players need to be willing to get their faces scanned in order for their likenesses to be in the game. maybe EA can find better ways to make it more convenient for NFL players to be scanned, but this is just speculation, as I have no idea what they actually set-up for the players. If the players are not scanned, they get one of the generic heads provided in the game. I see videos complaining about Madden not getting the likenesses correct for some players. I those people were paying attention, they would realize that EA doesn't build the likeness, they scan it. So people are ridiculing generic heads attached to players that did not take the time to get a face scan.
I also understand that EA has to abide by what the NFL allows them to put in the game. This may prevent certain customizations and modes; however, I cannot see how this would matter for offline modes. How a user customizes their purchased game should not fall on EA. Team and uniform editing offline should not impact anything. Same thing with customizing divisions and conferences. If its offline, why would the NFL care. It doesn't impact their image. They cannot control what everyone does. I can commit a crime in a 49ers hat and film it, but how would that be the fault of the NFL or reflect on them poorly?
I have no problem with EA owning the exclusive rights to NFL simulation games, as long as it is the best possible game. If they built the game to be the best regardless if they had competition or not, people would be too satisfied to care whether or not it owned the exclusive rights.
It seems like Madden has members who are passionate about producing the best possible product, but their superiors don't allow that passion to impact the game fully. EA seems to have a business model that sets out to own the exclusive rights to best benefit their profit, not their customer base. It's not a customer centered business model. If it was, it would not need exclusive rights because it would be so good and so customer based driven by customer feedback and request that no other game could complete with it and exclusivity would not matter.
Madden isn't a bad game. And people love pro football, so they'll continue to buy EAs exclusive product regardless if it answers most of its customers wishes. When you own exclusive rights, money talks more than customer request. They game merely needs to be playable, as there is no other way to play pro football simulation. As long as the quality of the game is good enough to bring in a certain quantity of dollars, we will continue to see much of the same.
The small changes we've been seeing are an improvement, but this game could be so much better than it is. In my opinion, if EA cares as much about its customers as it does about its profit, they will put more into this game or open it up for other companies to adopt a more customer centered approach to creating a pro football simulation game.
I'll take it a step further, maybe the NFL, who claims to care so much about its fan base, should stop signing exclusive deals altogether. Having to settle for one provider, such as DirectTV and EA, to get your football fix, seems rather selfish and exploitive of an association that claims to care about its customers but then limits its customers' options for access to their product.