Make Owner Mode stand out again
Owner mode currently feels like just playing coach mode with a few extra headaches. There need to be significant changes made to the mode if it is going to be worthy of continued inclusion.
First off, as the owner, unless you are playing in Jerry Jones mode, you currently have far too much influence over exactly what your team is going to be doing on the field. Owners should not be able to change their team schemes and playbooks. Those should be determined by the coaches you hire. The ability of an owner to have control of this aspect of their team should be removed.
When you are an owner, player personality grades matter a TON for your jersey sales, and ability to make the money you need to be able to offer signing bonuses, but there is currently NO way to know even a range of what a player's personality grade will be in the draft. You can't see it until they are on roster. Change it from being called a personality rating to what it actually is, a popularity rating, and make it something that can be evaluated as part of the draft process.
If your coordinators are being offered opportunities with other teams, give the owner a chance to make a matching, or higher financial offer, with coordinators having motivations that impact their willingness to sign, just like the players have.
Add a stadium development tree, similar to the staff development tree, with points being earned based on franchise on field and financial success. The stadium tree could have different special features similar to the old stadium upgrades, where you can add arcades, or specialty food kiosks, or facilities that help minimize injury recovery time, things like that. This would be so much better than just a constantly degrading stadium you have to spend money to fix every few years.
When moving a team, bring back team and uniform creation. If the PS2 and original Xbox had the processing power required for it, the modern consoles certainly do as well. This has been a feature we have wanted back for a long time.
Bring back players transitioning from retirement to being coaches, and add more coaching positions than just the primary coordinators. At minimum a QB coach, RB coach, WR/TE coach, OL coach, DL coach, LB coach, and DB coach. They don't need full blown trees like the coordinators have, but could instead just provide a 1-5 point boost to a group of 3-4 attributes for players in their position group. Position group coaches could also be hired up to be OC/DC, and eventually transition to HC as well.
Allow the Owner to set promotional days and giveaways for up to 4 home games during the season. This could give you a significant attendance and financial boost if you own a team that is currently struggling, and is absolutely something owners do in real life.
If you have more suggestions for making Owner mode worth playing again, add them in the comments below.