Can't play Need for Speed!

First off, let me start by saying welcome to EA’s “Answer HQ”.
Answer HQ isn't just an ordinary message board or support center. It's a new approach to our community experience and a fun way of helping other players or to get answers (from players & experts)and get back in the game!

1) Please check if your video card meets the minimum requirements:

- http://www.systemrequirementslab.com/cyri/requirements/need-for-speed-2016/13109

2) Check these topics, many useful suggestions there:

- http://answers.ea.com/t5/Technical-Issues/PC-Troubleshooting-and-Requirements/m-p/5235349/highlight/true#M3830 

- http://answers.ea.com/t5/Technical-Issues/PC-Radeon-HD-5xxx-6xxx-DirectX-Error-On-Launch/td-p/5220025/page/6

3) Maybe if would help to manualy edit the settings before the launch of the game. The setting file location is here:

- c:\Users\{yor user name}\Documents\Need For Speed\settings\

There, in "PROFILEOPTIONS_profile" file you can manualy edit these graphical settings:

4) Likewise you can try to do some settings in your GPU's Control panel: