Need for Speed - The Run . Crashes after 7 seconds after clicking the start new game

Hey I have recently bought Need For Speed the Run on the 2013/08/04 I installed the game I had origin . It installed perfectly but for cautions sake I updated it to newest version (latest patch available on origin) and also did a repair install to make sure the game didn't miss any files but when I started up the game I first c hanged all the game setting like Resolution and graphics and stuff . So I then proceeded to click new game (to play the game from the start for the first time) BUT it crashes and I can't play it .... i have repaired the install twice now and the latest patch but it does the same thing . WHAT DO I DO please help